ELF Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer - 24ml

Lock in your makeup while caring for your skin with e.l.f. Power Grip Primer + 4% Niacinamide. This gel-based, hydrating primer grips makeup for long-lasting wear while helping to brighten and smooth the complexion. Infused with 4% niacinamide, it works to improve skin tone appearance and refine texture, leaving your skin looking fresh, balanced, and radiant. The lightweight formula feels comfortable and creates the perfect base for flawless makeup application.

Benefits:

• Grips makeup for extended, long-lasting wear

• Contains 4% niacinamide to help brighten and smooth skin

• Hydrating gel-based formula

• Creates a smooth, even base for foundation

• Lightweight, non-greasy, and suitable for all skin types

• Helps improve the look of uneven skin tone over time

How to Use:

1. Apply a thin, even layer to clean, moisturized skin.

2. Allow the primer to set for about 30–60 seconds until slightly tacky.

3. Follow with foundation and other makeup products.

4. Use daily as part of your makeup routine.